And now we come to the cream of the crop -- literally! Cream of Wheat ran an ad campaign featuring Li'l Abner for over a decade -- from the early '40s into the '50s. The two full page ads directly below are not typical of the campaign. Most of the ads were of the comic strip variety -- keep scrolling down to see three examples of those.
The first comic strip ad is an early one -- from 1941. Early examples all have this "long shot" look to them, but it wasn't long before someone figured out the format allowed for a big top panel - and that panel could feature a big sexy shot of Daisy Mae (or Wolf Gal, on a few occasions) -- and the strips started looking more graphically pleasing (in more ways than one). Ads usually ran in black and white or two color -- I've only seen a very few full color examples. I have dozens of these -- and if you folks like them, I'll scan and post more -- just ask.
Alas, all good things come to an end. After a decade of selling their product with comic strips featuring a lunkheaded hillbilly and (more importantly) his gorgeous backwoods gal, Cream of Wheat retired the Li'l Abner campaign and brought in a rambunctious kid to pitch their cereal. Here's Dennis the Menace taking Abner's place. Dennis' mom is kinda cute -- but I must admit -- she's no Daisy Mae.
Now before anyone takes me to task for forgetting the Fearless Fosdick Wildroot Cream Oil ads -- I do have a few -- and will scan and post them soon. In the meantime, please let me know if you'd like to see more of these comic strip ads!